From January 20 to 22, 2026, Casablanca is hosting the first edition of the World Advanced Manufacturing & Future Mobility Exhibition (WAM Morocco), a landmark international event that underscores Morocco’s ambition to become a key player in advanced manufacturing and future mobility in Africa. The exhibition brings together an unprecedented lineup of global industrial leaders, signaling a strategic shift in Morocco’s industrial positioning on the world stage.
The event stands out for the strong presence of major multinational companies such as SAP, Schneider Electric, ENGIE, Sumitomo Corporation, Zoho Corporation, Vivo Energy, and OCP Circular Technologies, alongside more than 100 exhibitors from over 18 countries. This exceptional participation reflects growing international confidence in Morocco’s industrial ecosystem, supported by political stability, modern infrastructure, and its strategic location bridging Africa, Europe, and global markets.
Beyond the exhibition floor, WAM Morocco serves as a high-level platform for dialogue and collaboration among public authorities, industrial groups, investors, and innovators. Key themes—including Industry 4.0, automation, energy transition, smart logistics, and sustainable mobility—highlight the profound transformations reshaping global value chains. Through these discussions, Morocco positions itself not merely as a host country, but as an active contributor to shaping the future of advanced manufacturing.
A major highlight of the event is its strong focus on innovation, marked by the launch of Africa’s first international pavilion dedicated to industrial startups. Supported by global partners, the Supernova Challenge showcases cutting-edge solutions in robotics, digital manufacturing, and sustainable technologies, emphasizing the growing role of African entrepreneurship in industrial transformation.
The exhibition also reinforces its pan-African dimension by fostering partnerships with regional institutions and organizations, particularly from West Africa. This approach promotes technology transfer, investment flows, and regional industrial integration at a time when Africa is seeking to strengthen its industrial sovereignty and competitiveness.
By bringing together global industry leaders, innovative startups, and institutional stakeholders, WAM Morocco 2026 represents a decisive milestone. It confirms Morocco’s emergence as a strategic industrial hub in Africa, capable of attracting international investment while accelerating the continent’s transition toward a modern, resilient, and future-oriented industrial ecosystem.
